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Marketing isn't simple, and we want you to succeed. Here you'll find ad options for any budget and expertise level – you can start small or go big. And you can always track how your ads are working and make changes along the way. Marketing on Facebook Get personal with one of the world's biggest communities.

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Every company must market itself, but what truly sets a product apart from its competitors is branding. Unlike marketing, which encourages someone to buy a product or use a service, branding seeks to build loyalty and a long-term customer base. When done correctly, your brand can become the go-to for a particular product or service.

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Social media advertising is a must if you’re looking to reach a new, targeted audience—fast. Of course it can be scary to move from an organic social strategy to putting real money on the table. So, it’s important to understand all the options. In this guide, we explain how to use the various types of social media ads to achieve real business results while maximizing your spend.


How to Make Social Media Marketing Work for Your Business?
The concept of ‘social media marketing’ is probably one that you’ve heard a lot about by now. If you’re in the B2B space, however, you might feel a little unsure of how you can make the most out of B2B social media marketing.
After all, a lot of B2B businesses are steadfast in the belief that their clients can’t be reached on social media – despite the fact that platforms like Facebook have over 1.13 billion daily active users.