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Pages publish a wide variety of content across many topics, and the more information we have about who is most likely to be interested and engage with a post can help us deliver the right content to the right audience. Audience Optimization is an organic targeting tool to help publishers reach and engage their audience on Facebook and better understand the interests of people clicking on their posts.

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Open graph technology was first introduced by Facebook in 2010. It allows any web page to have the same functionality as other objects in Facebook. It allows a user to integrate their website with Facebook. All the other social media sites; LinkedIn, Twitter and Google+ have recognized the advantage of social meta tags and recognized them. Twitter has launched its own Twitter cards and if its robots canít find any on a website they use the Facebook open graph meta tags instead.

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Facebook Business Manager is a free tool developed by Facebook to allow businesses and agencies to securely manage their company's Pages, ad accounts, catalogs and pixels in one place, without sharing login information or being connected to their coworkers on Facebook.


What do you understand by SMO?
SMO relates to analysis and improvement across all social media marketing activities (40%). But not far behind is using Social media to support SEO (31%) - a much narrower scope.
"The methodization of social media activity with the intent of attracting unique visitors to website content".