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Google Analytics and Adobe Analytics both are web analytics services used in the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage

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The web is still at the heart of most digital marketing practices. So web analytics is just as important as it’s always been. But while digital marketing has evolved into a complex dance of channels and interactions, many organisations are still looking at web metrics the way they did ten years ago.

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Reputation management refers to the influencing and controlling of an individual's or group's reputation. Originally a public relations term, the growth of the internet and social media, along with reputation management companies, have made search results a core part of an individual's or group's reputation.


What do Web analytics tell you?
A lot of sites fixate on what their Web analytics, packages like Google Analytics and Ominiture, tell them.
They look at stats on “page views,” “visits” and “unique visitors” and measure their progress in terms of how much traffic increases over time.