frequently Asked Questions

Q. Why Digital Marketing is the future?

Ans. There are 7 reasons why digital marketing expand in the future. 1. The real-time data will rule the market

2. Intense use of Apps

3. Viral advertising is grabbing attention

4. “Mobile money”- a norm of today & future

5. Marketing is going to be increasingly contextualized based on user data

6. Introduction of instant messaging as a new tool for reaching the customers

7. Brands act as a connection between people and new technology 14.6% close rate has been recorded for SEO leads, while outbound leads (like direct mail or print advertising) have a 1.7% close rate.

Q. How will YouTube video fit into digital marketing

Ans. YouTube is the world’s 2nd search engine by queries and 3rd most visited site in the world after Google and Facebook, second only to Google (of course, YouTube is a Google property). Video has a great appeal for your local market who is searching keywords for specific products and services that you provide. The video should closely match their search in getting them what they want or solving a problem they know.

Your video must always be professional, engaging, informative and logical with an effective hook and call to action.

Q. Is your website user friendly with mobile, tabs & other digital devices?

Ans. Approximately more than 60% of traffic on search engines is from devices like mobiles & tablets. If your website is not mobile friendly, you are turning away from many potential customers. All of your traditional advertising and online marketing from SEO to PPC and Social Media will be less effective. Clicks to your website are likely to produce Clicks OFF your website and on to a Competitor’s site that is MOBILE FRIENDLY.

Q. Do small & local businesses need digital marketing?

Ans. Yes! No matter how large or small, if you have a business, you need a website. And if you need a website – and you want it to help you make money – you need marketing. Google uses information from your site to answer queries from users on mobile devices traveling near your business. In fact, small businesses can find modest digital marketing investments make a bigger bottom line splash than they would for a far larger “online-only” company.